How to deal with the media

The two types of media Usually, you have two different kinds of media: general interest (GI) and special interest (SI) media, regardless of whether they’re print, online, radio, or TV. Examples of general interest media are 20 Minutes, NZZ, Tribune de Genève and the infamous tabloid Blick as well as local newspapers and radio stations. […]

Let’s talk about money

It is sort of a dilemma: You’ve got costs that needs to be covered but you also want a big pool of prize money. And the entry fee should not be too high. What to do?